MIGO
Freedom to choose. Freedom to wear. That’s MIGO
Overview:
MIGO is a fresh, youth-driven clothing brand built on the idea of self-expression, individuality, and fearless style. The brand aims to disrupt the streetwear and casual fashion space by merging trend-conscious aesthetics with a bold voice.
The Challenge:
MIGO came to us as an idea — energetic and full of vision but without a visual identity. The challenge was to translate that raw, confident energy into a cohesive brand identity that could stand out in a saturated market, build emotional connection with customers, and remain flexible for future product lines and campaigns.
The Design Thinking
Research & Insights:
We began with deep-dive research into:
- Market Trends: Understanding streetwear and youth fashion shifts
- Target Audience: Young adults aged 16–30, social media savvy, trend-aware, and purpose-driven
- Competitor Landscape: Studying how leading and indie brands position themselves visually and verbally
Brand Strategy:
We defined MIGO’s core values as:
- Individuality – Encouraging self-expression through fashion
- Authenticity – Being real, raw, and unfiltered
- Boldness – Owning your identity without compromise
The Final Logo
The Identity
