DMR Afriplast Sarl

Building Africa’s future with reliable PVC piping solutions.

Overview:

DMR Afriplast SARL is a forward-thinking industrial company specializing in high-performance plastic solutions for piping and industrial infrastructure. Positioned at the intersection of durability and innovation, DMR Afriplast serves a critical role in sectors like manufacturing, construction, and utilities.

The Challenge:

DMR Afriplast approached us with a clear goal:
To create a bold, modern, and professional brand identity that would resonate with both local and international clients and reflect the strength and technical precision of their operations.

The Design Thinking

Brand Discovery:

Our process began with in-depth research into:

The industrial plastics market
Competitor analysis
DMR Afriplast’s core values: Reliability, Efficiency, and Innovation

Creative Direction:

The design language was built around:

Sturdy, geometric forms to reflect the company’s focus on structural materials
A monochromatic palette with industrial tones, suggesting professionalism and technical competence
A logo with custom typography, emphasizing solidity and flow—mirroring the piping systems they engineer

Color Palette:

A grounded palette of natural greens and soft neutrals was developed, inspired by foliage and earthy tones. It communicates calmness and environmental consciousness.