Where Minimal Meets Mindful: The Cour Cafe Branding Journey

Overview:

Nestled in a green courtyard oasis, The Cour Cafe is a boutique cafe concept that blends sustainability with sophistication. They approached Grid to develop a brand identity that would reflect their eco-conscious values, serene ambiance, and upscale yet approachable vibe.

The Challenge:

The Cour Cafe needed a brand identity that could:

Evoke a connection to nature and calmness
Feel premium but remain friendly
Work seamlessly across digital, print, and physical applications (from menus to signage)

The Design Thinking

Strategy:

We grounded the brand in three pillars:

Organic Forms – to represent nature and sustainability
Modern Simplicity – for a clean, upscale aesthetic
Approachable Elegance – balancing professionalism with warmth

The Logo:

The logo features a stylized monoline leaf and tree symbol nested in a curved frame, forming a subtle “C” for Cour. The leaf integrates with minimalist branches, creating a unified natural mark. The typography uses a geometric sans-serif for “The Cour” paired with an elegant handwritten script for “Cafe”, achieving a perfect blend of structure and flow.

Color Palette:

A grounded palette of natural greens and soft neutrals was developed, inspired by foliage and earthy tones. It communicates calmness and environmental consciousness.